Renny Gleeson Presentation Topic
Tay Zonday, Brands and Agencies
Is Tay Zonday the new Macarena? Year Zero the album you can play? Brand Experiences. Distributed brands. ARG’s. User generated content. App networks.
As Media + Ideas inverge, as walls fall and lines blur, ad agencies and clients are trying to navigate the space and each other. How does W+K look at the space? What are the trends we watch and the role we can play? Why the hell do we have an agency anyway?
