Adam Richardson Presentation Topic
The System is the Product: The emerging need to manage complex systems
Many companies today face a challenge of shifting from developing stand-alone products to broader systems including web, services, retail channel, software, as well as physical products. It is becoming increasingly important that all of these elements are integrated together and provide a holistic experience for customers and users.
Adam will talk about the challenges this creates to managing product definition and development, using cases from recent frog projects and other successful examples.
